The Agency Account Planning team and Account Management group will certainly after that establish a Creative Brief, to consist of a vital message, which will certainly notify the Creative Teams concerning approach and also the campaign information and overview imaginative advancement. 2. Creative Brief – The NCEL will offer the Agency with a rundown record for every marketing effort that supplies a service chance, item review, project goals, basic method, essential customer understandings, task budget plan, sales targets and various other quantifiable Key Performance Indicators KPIs versus which the project will certainly be reviewed. Creative Concepts – The Agency will create marketing and advertising imaginative that stands for the NCEL brand name in a favorable light and also in a way regular with the brand name identification.